Do you ever feel stuck on the history blog ideas producing wheel? Are you trying to come up with brand new stuff all the time to feed your blog and social media platforms?
If you said, yes, you’re not alone. It is so easy, as a blogger, to spread yourself too thin, and not maximise the hell outta the creative content you produce.
Let’s change that!
When it comes to creating content for your history blog, let’s start repurposing more
Somehow ‘repurposing’ (to use the jargon) has become a bit of a dirty word or that you’re cheating by using the same thing twice or more.
(If repurposing is new to you it’s when you take one valuable piece of content i.e a blog post and use it somewhere else)
But, I say, anything that means your multiple photos, video, research, thoughts and experiences can be used in different ways is a good thing. Plus, oh my goodness, producing new blog ideas all the time can be exhausting, drain your creativity and spread you too thin.
The trick with repurposing is to put a fresh spin on it without feeling like you’re starting from scratch.
For history bloggers going on a trip or visiting a historical site is a treasure trove of content. We take photos, do selfies, make videos, get guide books and quirky trinkets, read displays, see artefacts, discover stories and so much more.
So, using my recent visit to Hampton Court Palace, I want to show you how that one visit could be turned into 35 ideas to select for your blog content and marketing. Here goes…
35 blog ideas from one visit to a historic place
- Take a picture of your ticket and tweet that you’re going today
- Use your ticket as a prop for a Facebook video about what made you visit today
- Record a video as you enter the Palace saying what you’re excited about seeing and upload to Facebook or Insta videos
- Tell the story behind the famous gold adorned Henry VIII portrait using the photo you took
- Do a profile post on Queen Jane Seymour who died at the Palace using the photos you took
- Create an Instagram Reel giving a mini-tour of The Great Hall using your video
- Tweet photos with captions of little known facts you picked up on the audio guide
- Do a post on the ghost stories linked to the Palace including Queen Katherine Howard
- Create a Facebook Post about tips to get to Hampton Court Palace and reuse your video footage walking up to the Palace
- Write a comparison post on the Tudor sections vs the Georgian Apartments then turn it into pins using each style in the image
- Record an audio about your experience visiting and embed it in a post or upload elsewhere
- Update a profile image using a cute selfie photo you took
- Post about the different types of rooms – public and private- and who was allowed in them
- Create a YouTube video using your video footage with subtitles and music
- Do a comparison/review post between Hampton Court and other historic palaces you’ve visited
- Create an Instagram story running a poll about the best Tudor Queen
- Tweet the image of your tea and cake (of course) at the glorious cafe, take a nice selfie and upload to Instagram
- Create a gallery of your best photos and discuss each one
- Review a book about the Palace (you may have bought)
- Explore a post about coat of arms and mottos carved into the ceilings using photos
- Take pictures and tweet the quirky things you bought at the gift shop then do another post of them in your home or office
- Create a post about the inspiration behind the gardens then do a video about the gardens sat in your own
- List all the famous events that took place at Hampton Court Palace
- Do an Instagram Story or Poll asking which of the most famous events that took place was the most significant in English history
- Do an Instagram post on the Astronomical clock and it’s history then write a post on astronomical clocks around the world
- Micro-post on the history of the garden maze and if you went in it how long it took to find your way out, then create a time-lapse video of you running round the maze
- Create idea pins on Pinterest about the top 3 things to see using your video and images
- Create a post on the difference between Tudor, Stuart and Georgian dress
- Do a profile on Henry VIII using your portrait pictures
- Create a book list style post of all the reading you’re going to follow up with that you bought or saw in the gift shop
- A post about how Thomas Wolsey renovated the Palace and what made him give it to Henry VIII
- A post detailing all of the weddings held in the Chapel Royal using your notes from No.23
- Go behind the scenes. Create a post on Tudor kitchens and banquets using your images then have a go at a recipe and record it
- Record a ‘I’m about to go home video about all the lovely things you’ve seen’
- Tweet a picture of you exhausted on the way home after such a great day then reuse it on another channel.
Examine your archive and look to your future blog ideas
Now, with your repurposing hat on you can do two things:
- Look back at your archives, your most popular posts would be best, and see how you can repurpose that fabulous content. Is there an image you can use in a post? A quote you can extract? Then, once you’ve created a new piece of content, just link readers back into the main post for more.
- Create future history blog content with repurposing in mind. Of course, you can do standalone pieces but ask yourself is this the best use of my time?
If you enjoyed this and are looking to try different types of blog posts my 35 ideas for blog posts will help you. And, if you’d like to check out Hampton Court Palace one day here’s the link you need.