How to Write a Perfect 'About Me' Page for Your Blog

Your blogs ‘about me’ page is likely to become one of the most highly visited and therefore useful pages on your blog. But, many people don’t realise its potential or know that a perfect about me page on your blog is actually about your reader, not you. And, in fact, should probably only be called ‘About’. Errr what? If you want to discover the thinking, strategy and tactics you can use on this crucial blog page then read on my friend.

Answer the Basics

The first thing to do is to put yourself in the shoes of someone who’s clicked on your about me page for your blog. Or, alternatively, think about what you look for when visiting a blog’s about page. With your reader in mind, jot down the answers to two fundamental questions they will want to know.

How will my history blog help or interest them? – Maybe you’ll help them know about the latest history films, books or exhibitions? Or, perhaps there will be weekly recipes from an Old English cookbook? You might also tell them fabulous stories every week about the unknown heroes of World War Two through their diaries? Think about your existing and planned content. What are you going to be sharing? If you’re precise about the outcome a reader will know if your blog is for them and get engaged with you and your content quicker. Happy days eh!

Who is my history blog for? – The more specific you can be here the easier it will be to make a connection with your reader. Is your blog for avid historical fiction fans? Is it for people who take part in historical re-enactments? Is it for people planning visits to Welsh castles?

Make Your ‘About’ Page Eye-Catching & Professional

Did you spend hours on your logo, homepage banner or that last Instagram post? Well, it’ll be well worth giving your about page the same love and attention.

The good news is you don’t need to be an expert coder to compliment your fabulous writing with a slick bright design. You can work within your theme, but I’ve used Elementor for several years for free customisable drag and drop templates. There’s even ‘about us’ page templates ready for you to insert images, text, shortcode, video and more. Check it out below.

Now, speaking of images, it’s time to show people you! It’s possible your blog title is not your name, but don’t hide behind it. People identify more with people than they do entities or business names especially when it comes to blogging.

I would strongly encourage inserting an image of you face on and smiling. If you prefer you can also, as I have, use history-themed images from travel to historic places. For me, it’s part of my story about loving history and starting Smart History Blogging. If you’re concerned about taking images of yourself check out the post below which in essence gives you tips about how to take a professional-looking headshot when you’re unable to pay for a professional photographer.

Give a Bio of Your Blog First

Here are some ideas for what you might include:

What types of posts you write. – “I share beautiful slide shows of dresses, jewellery and shoes every week.”
How your blog got started. – “After graduating, I wanted a new way to share my love of French history…..”
How long it’s been around. – “Been blogging about Marie Antoinette since 2016….” or “Join me on my blogging journey, let’s learn about Marie Antoinette together.”
Why someone should read it. – “If you love French vintage fashion too this is the place for you.”

Give Your Personal Bio

Right now it’s your turn! Not to go all X Factor, but you need to tell a short story about your journey and how your blog fits into your life. You can slip in some ‘credentials’ but it’s not a CV. It should be personal and emotional but positive. You should include your name, broadly where you’re from and any hobbies that will help that connection. Like “I’m a Beatles loving history nerd from Yorkshire, England….” : )

Finally, Ask Your Keen Readers To Do Something

So now, they know your blog topic interests them whoever visited your blog is super excited. It’s the place for them, they can learn from you and discover interesting stuff. So, don’t let them disappear! Ask them to do a little extra to get more. Like:

Follow me over on Instagram for more
Send your reader to a course
Share this page to Pinterest
Read your most popular post
Click here to ‘Start’ (you’ll need to create a ‘Start’ page)
Sign-up to get latest posts to their inbox
Get a free ‘opt-in’ like a checklist or guide to boost your email list
Contact you and say hello.

I would encourage you to do this in several places without overwhelming your reader. And, don’t forget to look at your sidebar, footer, pop-ups and navigation to make sure you’re maximising this page.

Next Steps

If you’ve already got an ‘About Page, take a look at your analytics, and consider reviewing it to make sure you’ve hit all these markers and create the perfect about me page for your blog to attract and keep valuable readers and potential followers and buyers.

Want to see an About Page? Here’s Mine.